• £40,000 – £45,000
  • Permanent
  • Near Epsom, Surrey (location is most easily reached by own transport)
  • Hybrid working (3 days a week in the office)
  • ASAP start
  • Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday + all bank holidays)

TLP have been working with Toyota (GB) PLC for over 25 years and are a trusted partner.  This role will be employed by TLP (secondment to Toyota (GB) PLC)

We are looking for a Search Specialist to join the Marketing Communications team. The team are responsible for communicating Toyota GB propositions to consumers supporting a number of business areas including new and used vehicle sales, aftersales and mobility services. The Team manages the long-term brand impacts plus short and medium-term sales activations.

Key responsibilities:

  • Act as a Search Specialist for Toyota and Lexus and stay up to date and informed on changes to the search landscape and opportunities.
  • Understand and stay up to date with consumer behaviour that may impact on Search behaviour in the key areas of Toyota’s operations and purchase journeys.
  • Take ownership for the delivery and day-to-day management of implementing and developing the Toyota Search Strategy:
    • Paid Search – management of all media agency activity on Paid Search, briefing, reporting and alignment with internal stakeholders.
    • SEO – Aligning closely with Toyota website teams to support on SEO considerations within the search space
  • Act as primary contact for all search related questions and requests across Toyota working with stakeholders from across the business.
    • Manage key search partner relationships so Toyota are eligible for on-going tests/betas and aware of shifts in the landscape
  • Make recommendations to Brand Manager for adjustments to plans and prioritisation, and ensure you work closely as a Performance Marketing team to deliver against business objectives.
  • Budget management:  Support with management of a multi-million pound Search budget ensuring maximum value is derived, completing financial reconciliations and transfers, making recommendations for any redistribution or re-prioritisations and supporting budget planning.

Essential

  • 3-5 years’ experience in Paid Search & SEO, including hands on experience managing significant Paid Search activity
  • Understanding of consumer behaviours in search
  • Google Ads accreditation and other platform certification
  • Previous marketing communications experience
  • Media agency management

Desirable

  • Understanding of retailer and Toyota relationship dynamics or similar franchise dynamics

To apply for this job email your details to tlpresourcing@tlpco.com.